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      Morris Day & The Time in Sacramento


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      March 31, 2018

      Saturday   8:00 PM

      1013 K Street
      Sacramento, California 95814

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      Morris Day & The Time


      Born in Minneapolis, Day had a flair for fashion. Inspired by photographs of his grandpa in zoot suits, a true fashionista was formed! Day went to school with Prince Rogers Nelson and sang in Princes first band Grand Central. Prince grew as an artist and so did the opportunity around him. The Time was originally created as Princes alter-ego to be seen as the cool, street-wise funk band contrasting Princes more soulful R&B sound. After looking at several lead vocalists, Prince wanted someone with mad talent so he cast his high school friend the funky, the fabulous Morris Day. Soon after, Morris Day and the Time were cast in Purple Rain which captured the exploding Minneapolis music scene at its peak.Morris Day burst onto the public scene with the groups self-titled album, The Time, which included Get It Up, Cool, and Girl. Soon after the world was introduced the prolific Minneapolis music marvel, the group went on to record three more albums, including What Time Is It? (featuring the hits 777-9311, Wild and Loose, Walk, and Gigolos Get Lonely Too) and Ice Cream Castle, (which included the hit Jungle Love). After three albums Morris Day launched his solo career, releasing three albums: The Color of Success, Daydreaming, and Guaranteed. Combined sales of Morris Days solo work and The Time is in excess of 10 million units.It was such an innocent time, Day reminisces. We were just doing our thing, talking the way we talked and dressing the way we dressed. Bringing our personalities to the record. It was us being us. Im proud of where I came from musically and the things weve done, but Im here with another project. Im looking forward to the ride again. Thats what Im focusing on now.When asked, where have you been? Day smiles his smooth Cheshire (mischievous) grin. Ive been waiting for just the right time to launch a new project. I felt that Hip Hop has had such a strong hold on the industry the timing needed to be perfect. Ive continued to record over 100 songs and to tour. With new artists sampling old-school music, my phone started ringing off the hook. I knew it was the right time.Morris was performing for Southparks 100th episode celebration to a private Hollywood crowd of industry insiders when manager Courtney Benson approached him backstage. His performance was electrifying, and the audience reaction was phenomenal, says Benson (also manager to Hip Hop-Superstar Nelly). Benson brought Day to Hollywood Records where Morris met with label head Bob Cavallo and his team, and the deal was inked.Most recently, Morris contributed a cover of Rockwells Somebodys Watching Me for the Haunted Mansion soundtrack and gave an unforgettable performance in Kevin Smiths hit 2001 film, Jay and Silent Bob Strike Back, in which Day and the band served as a running plot device and performed a soaring Jungle Love finale. Kevin said hed written the script with us in mind, nods Day.In his new album, Day combines classic old school sounds with new music featuring hot new artists. He delivers energetic vocals and witty lyrics, complimented by his trademark smooth-as-silk dance moves, all wrapped up in flashy, dapper fashions!The time couldnt be any better for Its About Time. Somebody bring the man a mirror- its a brand new day.

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